GP Sports Group partners with professional athletes and coaches to maximise performance, secure better contracts, and build lasting careers — backed by data and delivered with precision.
We combine athlete representation, performance analytics, and coaching expertise into a seamless service model built around each client's specific goals.
The right partner changes outcomes — not just effort.
GP Sports Group is an Australian sports management company built on a straightforward belief: athletes perform better when the people around them are exceptional at their work.
We combine deep industry experience with a genuine, long-term commitment to each client. Our work spans athlete representation, analytics, and coaching development across multiple sports codes throughout Australia.
We work with a small number of clients deliberately. Every relationship receives our full attention — not a share of it.
We measure success by outcomes — contracts won, performance improved, careers extended. Not by how good the pitch sounds.
Every recommendation we make is grounded in analysis. We don't rely on instinct when the numbers are available and they usually are.
We're not transaction-driven. Our strongest client relationships span years because we invest in understanding the full picture — not just the next opportunity.
Whether you're an athlete seeking representation, a coach wanting performance support, or a club exploring analytics — we'd like to hear from you.